Data privacy policies for the use of third-party extensions
Like many other companies, we use extensions from third-party providers. Contents from third parties (social media, analysis tools, marketing tools, videos from YouTube, cartographic material from Google Maps, RSS feeds and graphics, etc.) can thus be found on our website. Personal data (e.g. IP addresses, information from pseudonymised cookies, geodata, etc.) may be disclosed or automatically transmitted to the third-party providers in this process. The IP address is required to display these contents, for example. The nature, scope, purpose and duration of the processing of personal data can be handled differently in the individual case here.
The legal basis for processing the personal data is provided by Art. 6(1) f) of the General Data Protection Regulation (GDPR) (legitimate interest). Where consent has been given by the user, the legal basis for processing the data is provided by article 6(1) a) GDPR.
You can learn how to object to the use of cookies here.
Social media
Social plug-ins are used on our website. You can generally identify the plug-ins by the logo of the service provider.
Information that may also include personal data is sent by these plug-ins to the operator of the service, which can then use the information. We do not know the content and the scope of the data transmitted or how it is used by the service provider.
Facebook plug-ins (Like button)
Plug-ins of the Facebook social network, service provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our web pages. The Facebook plug-ins can be identified by the Facebook logo or the “Like” button on our website. You can find an overview of the Facebook plug-ins here: http://developers.facebook.com/docs/plugins/.
When you visit our web pages, a direct connection between your browser and the Facebook server is created by the plug-in. As a result, Facebook receives the information that you have visited our website with your IP address. Other data is also transmitted to Facebook in this process. If you click the Facebook “Like” button while you are logged in to your Facebook account, you can link the contents of our web pages to your Facebook profile. As a result, Facebook can attribute your visit to our web pages to your user account. You can find more information on this in Facebook’s data policy.
If you do not want Facebook to be able to attribute your visit to our web pages to your Facebook user account, please log out of your Facebook user account before using our website.
Twitter
Functions of the Twitter service are integrated on our web pages. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “retweet” function, the websites that you visit are linked with your Twitter account and disclosed to other users. Data is also transmitted to Twitter in this process. You can find more information on this in Twitter’s privacy policy. You can change your data privacy settings on Twitter in your account settings.
LinkedIn
Our website uses functions of the components of the LinkedIn Corporation. The service provider is the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn enables users to connect with existing business contacts and also to link up with new business contacts. When you visit our web pages, a direct connection between your browser and the LinkedIn server is created by the plug-in. As a result, LinkedIn receives the information that you have visited our website with your IP address.
If you are logged in to your LinkedIn account, LinkedIn additionally recognises which page on our website you visited. This information is attributed to your LinkedIn account and stored.
If you do not want LinkedIn to be able to attribute your visit to our web pages to your user account, please log out of your LinkedIn user account before using our website.
Information about the LinkedIn plug-ins and on changing your privacy settings can be found by clicking on the links.
Xing
Our website uses functions of the XING network. The service provider is XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany. A connection to the XING servers is established each time you visit a website that contains XING functions. To the best of our knowledge, personal data is not stored in the process. In particular, IP addresses are not stored and the user behaviour is not analysed. You will find more information on the data policy and the XING share button in XING’s data policy.
YouTube (embedded videos)
We embed YouTube videos on some of our web pages. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. A connection to the YouTube servers is established when you visit one of our web pages furnished with a YouTube plug-in. The YouTube server is informed here of which pages you have visited. If you are logged in to your YouTube account, you enable YouTube to attribute your surfing behaviour to you personally. You can prevent this by logging out of your YouTube account.
If a YouTube video is started, the service provider installs cookies that collect information about the user’s behaviour. If storing cookies for the Google Ad program is deactivated, videos of this kind are not played. You will find more information on how user data is handled in the privacy policy of Google/YouTube.
Data privacy policies for the use of analysis tools
Web analysis tools allow website operators to analyse and monitor visitors. User journeys on the website are recorded and evaluated by the service providers.
The processing of the personal data of the website user enables us to analyse surfing behaviour. By evaluating the data, we are able to compile information about the use of individual elements of our website. This helps us to constantly improve our websites and how user-friendly it is. These purposes also constitute our legitimate interest in processing the data pursuant to article 6(1) f) GDPR.
Google Analytics
This website uses functions of the Google Analytics web analysis service. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Google Analytics uses cookies. These text files are stored on your computer and enable your use of our website to be analysed. The information about your use of this website that is created by the cookie is generally transmitted to and stored on a Google server in the US.
IP anonymisation
We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is sent to the US. The full IP address will be transmitted to a Google server in the US and shortened there only in exceptional circumstances. Google will use this information on behalf of the owner of this website in order to evaluate your use of the website, in order to compile reports on the website activities and to perform other services associated with the use of the website and Internet use for the website owner. The IP address transmitted from your browser in connection with Google Analytics is not combined with other data by Google.
Browser plug-in
You can prevent cookies from being stored by setting your browser software not to accept them; please note, however, that you may not be able to use all the functions of this website in full in this event. You can furthermore prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plug-in from the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
Objection to data collection
You can prevent your data from being collected by Google Analytics by clicking the link below. An opt-out cookie will be stored that prevents your data from being collected when you visit this website in the future: Deactivate Google Analytics.
This causes an opt-out cookie to be placed on your device. If you delete your cookies, you must click this link again.
You can find more information on how Google Analytics handles user data in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en
Contract data processing
We have entered into an agreement for contract data processing with Google and implement the requirements of the GDPR in full when using Google Analytics.
Transfer of data to third countries
For data transfers by advertising and analytics products outside the EEA, Google provides standard contractual clauses. These are considered a guarantee of compliance with European data protection law.
Data privacy policies for the use of online marketing
Personalised online advertising (also called interest-based advertising or online behavioural advertising (OBA)) is an option on websites that you visit for displaying advertising and making it more relevant to you and your interests. Common interests are compiled in segments on the basis of previous web browser activity. Internet users are subsequently shown advertising that is consistent with their common interests. This means advertising can be made as appropriate and useful as possible. Appropriate advertising can also be based on the contents of the websites that you have previously viewed. This process is generally called “retargeting”.
Google Remarketing
This website uses the remarketing function of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. The function is used to present interest-based advertisements to website visitors within the Google advertising network. For this purpose, a cookie is stored in the browser of the website visitor that enables the visitor to be recognised when they view websites that form part of Google’s advertising network. Advertisements relating to contents that the visitor has previously viewed can be presented to them on these websites.
You can deactivate Google’s remarketing function by changing the Google settings for advertising accordingly.
Cross-device marketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
This function enables the advertising target groups created using Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-specific, personalised advertising messages that have been tailored to you depending on your earlier usage and surfing behaviour on an end device (e..g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).
Cross-device marketing together with the expanded data collection is activated only if you have given your consent for your browsers and Google Account to be linked.
If you have granted appropriate consent, Google links your web and app browser history to your Google account for this purpose. In this way, the same personalised advertising messages can be delivered to any end device on which you are logged in to your Google account.
To support this function, Google Analytics collects Google-authenticated IDs of the user, which are temporarily linked to our Google Analytics data, in order to define and create target groups for the cross-device, interest-based advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account; follow this link to do this: Transparency and choice. You can deactivate Google’s remarketing function by changing the Google settings for advertising accordingly.
You can find more information and the data protection provisions in Google’s privacy policy.
Google AdWords
Our website uses Google conversion tracking When you click on an advert delivered by Google and are redirected to our website, a cookie is stored by Google AdWords. These cookies are not used to personally identify the user and expire after 30 days. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked across the websites of AdWords customers. The information collected with the help of the conversion cookie is used to create conversion statistics for AdWords customers. The customers learn the total number of users that have clicked on their advert and have been redirected to a page furnished with a conversion tracking tag. They do not, however, receive any information that can be used to personally identify users.
If you do not want to take part in tracking, you can choose not to accept the storage of a cookie needed for this, for example by using the browser setting that generally deactivates the automatic storage of cookies, or by setting your browser so that cookies from the domain googleadservices.com are blocked.
You can find more information and the data protection provisions in Google’s privacy policy.
You can deactivate Google’s AdWords function by changing the Google settings for advertising accordingly.
DoubleClick
We use functions of DoubleClick (Google) on our website. DoubleClick offers special online marketing solutions. The service provider of DoubleClick by Google is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
DoubleClick transfers data to the DoubleClick server upon every click or when other activities are performed. This data transfer triggers a cookie request to the browser of the website user. If this request is accepted, DoubleClick stores a cookie in the browser. The cookie is used to place advertising relevant for the user and enables advertising campaigns to be evaluated. The cookie is also used to prevent multiple displays of the same advertisement. A cookie from DoubleClick does not contain any personal data, but can contain additional campaign identifiers. Each time our website is viewed, data is sent to Google for the purposes of online advertising and the billing of commission. Google can track, for example, that you have clicked on certain links on our website.
You can choose not to accept the storage of a cookie required for DoubleClick, for example by using the browser setting that generally deactivates the automatic storage of cookies, or by setting your browser so that cookies from the relevant domain are blocked.
You can find more information and the applicable provisions of the privacy policy of DoubleClick by Google in Google’s privacy policy.
affilinet remarketing
This website uses the remarketing function of affilinet. The service provider is affilinet GmbH, Sapporobogen 6-8, 80637, Munich, Germany.
The function is used to present interest-based advertisements to website visitors within the affilinet advertising network. For this purpose, a cookie is stored in the browser of the website visitor that enables the visitor to be recognised when they view websites that form part of affilinet’s advertising network. This cookie is placed by the domain partners.webmasterplan.com or banners.webmasterplan.com.
The default settings of the Internet browser allow the cookies used by affilinet to be accepted. If you do not want these cookies to be stored, please deactivate the acceptance of the cookies of the relevant domains in your Internet browser.
affilinet tracking cookies do not store personal information of any kind, such as your name, your address or your e-mail address. They store only the ID of the mediating partner and the reference number of the advertising media clicked on by the user (banner, text link, or similar). The partner ID enables the commission that is to be paid to the mediating partner to be allocated to them when a transaction is concluded.
You can get more information on data protection at affilinet and affilinet’s OBA privacy notice by following the links.
Hotjar
We use Hotjar on our website in order to better understand the requirements of our users and to optimise the offer on the website. By using the Hotjar technology, we gain a better understanding of the experiences of our users (e.g. how much time users spend on which pages, which links they click, what they like and what they don’t like, etc.), and this helps us to gear our offer to the feedback from our users. Hotjar works with cookies and other technologies to collect information about the behaviour of our users and about their devices, especially the IP address of the device (which is recorded and stored only in anonymised form), screen size, type of device (unique device identifiers), information about the browser being used, location (country only) and the language preferred for displaying our website. Hotjar stores this information in a pseudonymised user profile. The information is not used either by Hotjar or by us to identify individual users or combined with other data about individual users. You can find more information in Hotjar’s privacy policy.
You can choose not to accept the storage by Hotjar of a user profile and information about your visit to our website and also not to accept the storage of Hotjar tracking cookies on other websites by clicking this opt-out link.
Data privacy policies for the use of other applications
Use of script libraries (Google Webfonts)
In order to present our contents correctly and in a graphically appealing manner in all browsers, we use script and font libraries such as Google Webfonts on this website. Google Webfonts are transferred to your browser’s cache in order to prevent repeated loading. The retrieval of script or font libraries automatically triggers a connection to the operator of the library. As far as can be seen, the IP address is transferred in this process at the least. It is theoretically possible for the operator of relevant libraries to collect other data.
If the browser does not support Google Webfonts or prevents access, contents are displayed in a standard font.
Privacy policy of the library operator Google
Photos from Getty Images
We have integrated functions of the Getty Images company on our website. Getty Images is an American photo agency. The operating company for the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.
Getty Images permits stock photos to be embedded using an HTML embed code, which is integrated on our websites. When you visit our website, the external contents is loaded from the other Internet page. You can find more information on the embedding of external contents by following the link.
Your IP address is sent to Getty Images to enable the photos to be displayed. The browser you are using and the browser language as well as the time and the duration of access is additionally recorded. Furthermore, Getty Images can record navigation information as well as other interactions that the data subject has performed when visiting our Internet pages. This data may be stored and analysed by Getty Images.
You can view the applicable provisions of the privacy policy of Getty Images by following the link http://www.gettyimages.de/enterprise/privacy-policy.
Use of Google Maps
This website uses Google Maps API to provide visual presentations of geographical information. When Google Maps is used, data on the use of the map functions by visitors is collected, processed and used by Google. You can find more detailed information on the data processing carried out by Google in the Google privacy policies. You can also change your personal data protection settings in the data privacy centre there.
You can amend your settings relating to Google products by following the instructions on managing your information.
